Social media comes into play in the fourth step of the process — researching which online and offline channels are being used by your target audience.
Do you ever wonder what it takes a video on Youtube to hit a million views? Or how to use Vine for uploading short videos to market your company brand? A lot of thought, planning and analysis goes into creating a video that succeeds online. Continue reading
Free access to global conversations is just a part of daily life now. However, just like the world offline, the usage of social media sites comes with regulations and rules. You can break the law online just with a simple tweet.
Therefore, for anyone using social media sites, it’s good to brush up on the law and make sure that you use your accounts accordingly.
Having said that, the law can sometimes be confusing and major points can be hidden paragraphs of confusing jargon. Therefore Cartwright King has created this very simple and useful guide to social media and the law.
LinkedIn is the world’s largest online platform for professional networking. The site currently boasts over 300 million members, and is still growing.
Alongside aiming to grow your own professional profile, LinkedIn is also designed to assist the recruitment process. To help you utilise this tool, Cartwright King have designed this helpful visual guide on how you, and specifically solicitors, can gain business traction on LinkedIn.
This guide outlines the basics of LinkedIn and how to set up a professional profile, therefore it is recommended for anyone who is a LinkedIn beginner.
Social media is a part of our everyday lives. So, how would you feel if you weren’t able to access it at work?
Restricting social media usage at work can have extremely negative impacts on the workforce, or more importantly allowing staff to use social media can encourage new recruits to join over competitors. Many executives also believe that social media can help build and maintain a workplace culture, help with colleague relationships and allow managers to be more transparent.
To visualise the impact of social media at work, Whitefields Document Stage have created an insightful infographic on the affects social media has on the workplace.
The results may surprise you.
Many companies devote their time to winning new business, without considering how their current results are being affected by previous clients.
Twitter just changed their profile layout recently (no backgrounds???)… Shortly before that Facebook changed the way their Groups look like… Before that Google Plus launched a new design… Continue reading
Isn’t it amazing how quickly Google Authorship has taken off? Maybe it should be such a surprise. The issue of copyright in online content has been a big one for awhile, after all. Google Authorship offered a fantastic solution to a growing problem, allowing the creators to immediately verify their ownership upon publication. Continue reading
There has always been a joke about people using Facebook and not understanding what can be seen, and by whom. But that should really be applied to Twitter, because there is a lot more misunderstanding there. That isn’t a surprise, given the unique platform used by the microblogging site. Not a lot of people truly grasp the differences between Twitter and other social networks. Continue reading