The Numbers Behind Facebook’s Success

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Facebook has become one of the most popular websites on the web today, with an average of every one of five page views leading to the site itself. According to statistics, women use Facebook more than men and are 2 times more likely to appear virtually “tagged” in an uploaded photo of themselves. Using Facebook today is not only possible with desktop access, but it can also be utilized with mobile phones and applications.

On average, women upload 347 photos to their Facebook account, while men have an average of 179 photos in total on their account. Tagged photos of women average out to 73 per account, whereas men only have an average of 35 tagged photos on their profiles.

North American women are the most common Facebook demographic, falling between the ages of 18 and 24. North American women in this demographic make up for 5% of Facebook users overall, or more than 25,000,000 altogether. Although North American women between the ages of 18 and 24 fall within the target demographic of Facebook, men of every age in Asia only make up 4.9% of the total number of users on the site, even with the population of Asia climbing steadily over 4 billion.

In 2012, Facebook generated a total of $810 million, and only $5 million of that was not from the virtual games hosted on the site. 27 million users of Facebook paid for virtual goods through the site’s system in 2012 alone. The most popular games in 2012 that are hosted on Facebook include Garden of Time, The Sims Social, Cityville and Double Down Casino. Purchasing gaming credits accounts for most of the revenue the social networking giant generates on a yearly basis, aside from allowing advertisers to pay for premium posts and sponsorship ads.

Advertising plays a significant role in Facebook games and generating revenue. Zynga,, Electronic Arts, Proctor and Gamble and AT & T-Telecommunications paid the most in advertising on Facebook in 2012. Additional companies that fork over thousands and millions in advertising campaign money include American Express, Experian-Information Services Group, Groupon eCommerce and even Walmart.

Understanding Facebook numbers and what they mean for you as an advertiser or gamer can help you to utilize the site in a much more engaging and interesting way.


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